Development analysis and current situation of China's doors and windows industry, transformation of home decoration market as a trend

Doors and windows have always been called the eyes of buildings and are an indispensable part of all types of buildings. After the development of reform and opening up in recent decades, door and window enterprises have made great progress. From the backward thinking of the traditional small farmer economy era, they have gradually integrated into international standards in terms of product concepts, product styles, production processes, after-sales maintenance and many other aspects. The emergence of this new material has increased the richness of door and window material selection, and to a certain extent, promoted the diversity of door and window products. Due to the changes in consumption concepts, the popularization of low-carbon energy-saving, and personalized needs, doors and windows have been given more connotations. Doors and windows of various styles such as fashion, simplicity, European style, classical, modern, energy-saving, and environmental protection have gradually appeared. , continue to meet the diversified needs of consumers, and also promote the diversified development of the doors and windows industry.

Looking at the development of China's doors and windows industry, it is not difficult to see the commonalities in the current development of the industry. For example, door and window companies are paying more and more attention to brand building; in terms of brand positioning, they are also positioned in the high-end field; as the development prospects of the home decoration market are improving, it is no longer Few factory-installed doors and windows companies are transforming into the home decoration market. The development trends of these industries are becoming increasingly obvious.

The regional concentration level of the doors and windows industry is still high, with East China accounting for nearly 40%

At present, many door and window manufacturers in my country are concentrated in six major production bases in the Pearl River Delta, Yangtze River Delta, Bohai Rim region and Northeast, Southwest and Northwest regions. They have transformed from small-scale workshop-style production in the past to today's large-scale finished products. The development of integration and branding has initially formed a door and window industrial cluster in China. In the vast southern region and many large cities, most aluminum doors and windows are used; in colder regions in the north such as Northeast, Northwest, and North China, plastic doors and windows are mainly used. Doors and windows have different profiles and types and are used in different applications. Insulated bridge-broken aluminum doors and windows that play a certain role in energy saving and heat preservation are often used in mid- to low-end buildings, while solid wood composite doors and windows and aluminum-wood composite doors and windows are often used. in mid-to-high-end buildings.

At present, the main regional distribution of the door and window industry in my country: East China accounts for as much as 39.74% of the market; South China and Northeast China account for 19.92% and 16.24% respectively, and the remaining regions account for less than 15%. In short, the regional development of my country's doors and windows industry is still dominated by East and South China.

Oligopoly brand formation

The current customized home furnishing industry is the former ceramic sanitary ware industry, and the future door and window industry is also the current customized home furnishing industry. The development of the customized home furnishing industry has gradually stabilized. Oligopoly brands have already emerged. These companies have long become the leaders in industry development and lead the industry. development. The current door and window industry lacks such a leader. I believe that in the near future, after the door and window industry has undergone a "shuffle" of survival of the fittest and survival of the fittest, such oligarchic brands will definitely appear.

Transformation of the home decoration market has become a trend

According to statistical data from the "Door and Window Industry Market Foresight and Investment Planning Analysis Report" released by the Qianzhan Industry Research Institute, the market size of my country's door and window industry has shown leaping growth since 2012. The market size in 2013 reached 458.9 billion yuan, an increase from 2012 The market growth rate of the doors and windows industry in the three years from 2014 to 2016 has declined compared with the previous period, and the market size has remained between 550 and 600 billion yuan, but the market still maintains growth. In 2017, the market size of the doors and windows industry reached 660.5 billion yuan, mainly benefiting from the good market development of the downstream real estate and construction industries.

Based on the gradual recovery of the real estate industry and the exploration of "Internet + traditional industries" and customized services by my country's doors and windows industry, in the next few years, my country's doors and windows industry will usher in a relatively rapid development period. It is estimated that by 2019, the market size of my country's doors and windows industry will reach approximately 727.9 billion yuan, and by 2022, the market size of my country's doors and windows industry will exceed 900 billion yuan.

With the popularity of personalized customization, the "cake" in the home decoration market is getting bigger and bigger. Companies that once focused on the field of engineering doors and windows have gradually begun to transform and are gradually turning to the home decoration market and developing in-depth into the home decoration field. This has gradually become one of the trends in the development of the industry. The unlimited development prospects and profit margins of the home decoration market are attracting more and more companies to enter.

Manufacturer viscosity increases and platform thinking will become mainstream

In the future, door industry dealers must not only make current money, but also make future money, and grow together with door companies. As a result, door companies have become popular in training dealers and holding summit events in recent years. Because, we must use every means to cultivate the stickiness of dealers, and we must use sharing, honor sharing, and teamwork to keep warm. Therefore, this requires door enterprise owners to have a platform thinking. They cannot turn door enterprises into their own private companies. They must establish a community of utilization. Only in this way can they go further.

In such fierce competition, people in the door industry will face a big challenge, which will also force traditional and pragmatic people in the door industry to continue to improve, constantly strengthen themselves, and face the fierce market environment with a mentality of conquering the country. . But this cannot be said to be a bad thing. After all, door industry products are non-standardized, and many newcomers will be uncomfortable. Therefore, there is no need to be afraid of these crossovers!

Analysis of opportunities faced by the industry

As those born in the 1980s and 1990s gradually become mainstream consumer groups, the market structure changes and personalization becomes a mainstream trend. Door and window companies must adapt to this market change and transform. Accurate positioning and differentiated design are the keys to enterprise development.

In addition, Internet + is an important national strategy and an inevitable trend in the development of Internet technology and society. How aluminum alloy door and window companies transform and layout online product promotion and brand sites has become an important direction for a company's "successful transformation". Ideal The way and method is to combine online + offline to make a steady progress.

The so-called "go with the trend", in the face of the current development trend of the door and window industry, enterprises must think rationally and weigh the pros and cons. The trend only represents a trend direction, and the risks of blindly following the trend are unpredictable. "Follow the trend" is the most important The key is still to be down-to-earth, based on the actual situation of the company, and formulate a reasonable development plan to seek profit margins for the company and strive for long-term development. If you do it according to your actual situation, you won't go wrong.